Mountain Ridge Log Homes
From 10K monthly views to 1M+.
Project Overview
Client
Mountain Ridge Log Homes
Timeline
6 months (2025)
Services
Mountain Ridge Log Homes is a premier log home builder crafting handcrafted structures from raw timber. We developed a content strategy centered on process-oriented and behind-the-scenes content, mixed in with showcasing finished builds — turning the craft of log building into a social media magnet.
The Challenge
What they needed.
Mountain Ridge had an incredible product — hand-built log homes crafted with traditional techniques — but their social presence was stagnant at around 4K followers with minimal monthly views. They needed a content partner who could capture the raw, physical artistry of log building and translate it into scroll-stopping content that resonated with both the construction community and aspiring homeowners.
Our Approach
How we delivered.
We embedded with the Mountain Ridge crew on active build sites, capturing the full spectrum of log home construction — from chainsaw work and crane lifts to the precision joinery that makes each home unique. Our content strategy leaned into the process: raw timber being shaped, massive logs being hoisted into place, and the satisfying moments of craftsmanship that make this trade unlike any other. Every piece was designed to showcase the scale and skill involved.
The Results
Impact that
speaks volumes.
The results were staggering. From summer to winter, Mountain Ridge saw +1,017% in views and +4,300% in follows. The account grew from 4K to 10K followers between August and January, with monthly views climbing from 10K to over 1M. The content strategy proved that process-driven, authentic construction content massively outperforms polished corporate material.